Public Relations Specialist
This is a rare opportunity for a bold and creative thinker to develop publicity and brand awareness initiatives for The Australian Ballet. We are looking for an energetic individual who will deliver exceptional communications that reach new audiences to elevate The Australian Ballet's brand. With our rich heritage, beautiful content and inspiring stories, you will be empowered to build coverage and relevance with influencers and everyday Australians.
Reporting to the Director of Marketing, Commercial and Audience Development, you will drive the PR strategy to increase brand awareness, audience growth and drive sales for The Australian Ballet. Key initiatives include promoting The Australian Ballet through campaigns, activities and events to the media, general public and external audiences as well as through relationships with key journalists, bloggers, and partners. You will work within the broader marketing and commercial division, with specialists across marketing, creative, digital, customer experience, content and broadcast.
Desired Skills and Experience
The Public Relations Specialist will bring superior understanding of the PR landscape with previous experience across the following specialty areas: corporate relations and communications, media relations, publicity, events and community engagement. Excellent contacts and a deep understanding of how to build relationships at all levels including media, influencers, internal and external stakeholders, bloggers and communities is critical. You will demonstrate creativity and fresh thinking and embrace collaboration across the team to showcase the essence of The Australian Ballet's brand. Our ideal candidate has outstanding written and oral communications skills with proven experience in media / consumer or brand driven environments.
Download the position description.
Applicants should email their CV and a cover letter addressing the specific roles and key responsibilities to firstname.lastname@example.org
Applications close Friday 26 September 2014.